PERFORMANCE MARKETING PORTFOLIO
Meta Ads built on tracking you can trust,
not guesswork.
11+ years running performance campaigns and the technical infrastructure behind them — Pixel, CAPI, and automation that most media buyers never touch.
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I'm JONAS
a Meta Ads specialist with 11+ years of experience and an IT background that shapes how I work: clean tracking, reliable data, and campaigns built to scale.
I've helped grow a health and wellness brand to 8-figure sales and a signage business to 7 figures, both through the same approach — measure what matters, then optimize toward it.
Based in the Philippines, working with clients worldwide.
Results Driven By Data
We don’t rely on guesswork or gut feelings. Every scaling strategy is meticulously tested, optimized, and proven. Here is the technical breakdown of our highest-performing campaigns.
HEATLH AND WELLNESS BRAND
8 FIGURE SALES
Scaled Meta ad performance to drive 8-figure annual sales through full-funnel strategy, creative testing, and conversion-focused optimization.
B2B SIGNAGE BRAND
7 FIGURE SALES - LEAD GENERATION
Contributed to 7-figure revenue growth via targeted acquisition campaigns backed by accurate Pixel and Conversions API tracking.
ONLINE COACHING SUBSCRIPTION
1,600 Leads in 3 Months
Generated 1,600 leads in 6 months through a Meta Ads + Botcake Messenger funnel, using AI-powered bot automation to qualify and nurture leads at scale.
THE USER JOURNEY
The Conversion Architecture
01
Scroll-Stopping Ad
Captures attention with high-contrast UI visuals and precise performance hooks.
02
Landing Page
SaaS-grade conversion architecture designed for speed and friction-free opt-ins.
03
Botcake Messenger
Automated qualification flow that segments and engages leads in real-time.
04
Booked Call
Direct integration into the calendar, primed and fully qualified for closing.
CAPABILITIES
Technical Implementation
From precision event tracking to automated workflows, every campaign relies on a flawless technical foundation to drive verifiable scale.
Architecture & Strategy
Structuring campaigns to align with algorithmic learning phases for rapid stabilization and efficient scaling.
Pixel & CAPI Setup
Deploying robust server-side tracking to capture critical event data, ensuring accurate attribution post-iOS 14.
Messenger Automation
Building logical ManyChat flows that pre-qualify leads and increase conversion rates before sales calls happen.
A/B Testing Matrix
Isolating variables through rigorous split testing to incrementally improve CPA and drive higher ROAS over time.
Full-Funnel Analytics
Connecting front-end ad platforms directly with CRM data to visualize the true lifecycle value of every acquired lead.
The IT Advantage
Systems Thinking,
Not Just Media Buying.
When tracking breaks, campaigns bleed. By applying systems-level thinking to your ad infrastructure, we ensure your data is clean, tracking is flawless, and troubleshooting takes minutes—not days.
- Server-Side Tracking (CAPI) Integration
- 100% Event Deduplication & Match Rates
- Automated Anomaly Detection
> init tracking_audit --deep
[OK] PIXEL_STATUS : ACTIVE
[OK] CAPI_MATCH_RATE : HIGH (9.2/10)
[OK] DATA_LATENCY : < 12ms
> analyzing event_deduplication...
[OK] EVENT_ID_MAPPING : VERIFIED
> systems_check complete. _
IMPLEMENTATION
The Execution Protocol
A systematic, data-driven methodology designed to transition your ad account from audit to scale with zero guesswork. We operate like a technical onboarding flow—transparent, precise, and measurable.
01
Audit
Deep-dive analysis of historical pixel data, tracking configuration, and active campaign structures.
02
Strategy
Blueprint development covering audience segmentation, creative angles, and technical funnel pathways.
03
Launch & Optimize
Controlled deployment of initial tests, monitored via live dashboards for real-time bid adjustments.
04
Scale & Report
Aggressive budget scaling on winning pathways, paired with granular ROI reporting at every step.
Ready To Scale Profitably?
No guesswork. Just data.
© 2026 Jonas Cosme. All rights reserved.
System Status: Operational